Hockey Day in Canada

February 18, 2017 will forever be Hockey Day in Kenora. Rogers Sportsnet and Scotiabank selected Kenora to be its annual Hockey Day in Canada headquarters 18 months prior and our exceptional community started plans to host the nationally-acclaimed celebration. The local events and activities spanned three days as we welcomed legendary hockey players, broadcasters and the Stanley Cup itself to Kenora to celebrate our great game. With the guidance of over 20 local volunteer organizers, we were appointed as the design and print partner for the event.

Challenge

Assist the local organizing committee host a once-in-a-lifetime community event with professionally designed and produced material.

Insight

We worked directly with the organizing committee members to provide advice on print materials, mediums and community channels to promote and deliver the event.

Result

Developed a design theme for the event and applied the design style to over 20 different mediums including event tickets, game programs, print ads, banquet materials, billboards, rink boards, banners, cards and vehicle decals. We also created Hockey Day in Canada’s first commemorative magazine featuring stories about our local hockey heroes and Q&A’s with visiting hockey icons. CBC/Sportsnet used our design style and materials template for the following three Hockey Day in Canada events in various parts of Canada.

Testimonial: “YOU ROCK, and made such beautiful promotional materials! We couldn’t have done it without you!”
-Heather Pihulak, City of Kenora Clerk / Local Organizing Committee Member